Fashion Design Course: Principles, Practice, and Techniques: A Practical Guide for Aspiring Fashion Designers

• ISBN13: 9780764144233
• Condition: New
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Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by D! iane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:

• How to create a viable business plan
• Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
• The best sources for fabric and materials
• Navigating the pitfalls of production both at home and abroad
• Marketing, branding, and getting the product into the stores and into the customer’s closets
• Romancing the press, dressing celebrities, and creative publicity techniques
• Producing a runway show that will get results

Informative chapters that introduce each era coupled with extensive portraits of the groundbreaking fashion icons and countless expressive photographs work together to form a c! omprehensive portrayal of the rapid development that took fash! ion from the liberation of women from the corset all the way to the creations of modern designers.A widely-recognized fashion design teacher presents a series of step-by-step tutorials and exercises, and offers students extensive advice on how to prepare for a successful career in the glamorous fashion design industry. The book opens with an overview of the principles of fashion design, a survey of the industry's history and its key designers, and a description of today's markets and customers. The tutorials that follow instruct in designing sportswear, tailored garments for wear to business careers, denim/activewear, cocktail and evening wear, children's clothing, men's garments, and accessories. The author also advises on creating and presenting a fashion portfolio, and on "selling" oneself in a job interview. His several discussions with some of the industry's leading professionals give students valuable insights on how to create and develop one's own original collection. Fas! hion Design Course is a fine introduction for students, dressmakers, and all others aspiring to careers in this dynamic and rewarding industry. More than 450 how-to color illustrations.